Lead or Follow?
Finally decided to post this... have been a while since this happened though...
*Note added: 19th feb: it's been hard to write this... somehow i kept writing just a small para and stops... dunno when i will finish this...
When Apple introduced the iPod shuffle in January last year, Mr Sim from Creative decided, somehow, to mock Apple at their supposedly outdated technology. Claiming that Creative had it about two years before Apple did. Mr Sim also had some rather mocking comments about Apple. I won't quote anything here as i do not have the exact recollection of them.
But to me, at that point of time, was telling myself, Apple will still have the last laugh.
*Note added: 10th May! Will continue where I left off...
And four months down the road (from when Mr Sim made his comments), I was right about my opinion. iPod shuffle saw a soar in sales, while Creative's 'new' MP3 continued to loos market share (if I remember correctly)...
ANW, My point of this whole, in the very biginning was to write about the mentallity of our Asian people. Mr Sim have failed to realised, after many years in the industry, is the fact that those who lead, and continue to do so, wins! He himself is the best example. Being the inventor of the sound card, a creation that revolutionised computing in the last 2 decades, he surely has to realise that what you are best at is your most prized assets. At Apple, they are all about creating not just products, but an entire life style around their products.
We are so often afraid to lead the pack, just follow like a bunch of hungry dogs waiting to a piece of the lion's share. Dunno what I am saying? Just looking the industries around you, and what is the dirtiest word around? Did I hear 'under-cutting'? Yeap, then you are right on track. everyone is trying to under-cut everyone, and in the end who ends up the winner? The customers! Yeah, we all want things cheap, but when they get rediculous, it's ugly! I like to use the term, " no pride", and I think it's true. Why do we always have to sell our product by making the price 'cheaper'? Why can't these guys be daring and sell them at a higher price, while putting some of the cost of it into getting a better quality product?
Well, IF, I am Mr Sim. this is what i will do... Come out with a competing product that is much better and more expensive than the competition, and make a branding of it. Why be mediocore and just float around when you can excel and achieve better things. Why be afraid to make a more expensive product, thinking that 'if mine is cheaper, people will buy mine? I guess it's the mindset that has to change, and it ain't easy. But if it happens, and maybe we can expect greater things from Creative (Hei! Even the brand name is loosing attachment with the products!)? So what say you, Mr Sim? Time to recharge and restart!
PHEW! Finally finished it... while it isn't entirely to my likely the way I've written, but what the hell! I guess I will my points through...
*Note added: 19th feb: it's been hard to write this... somehow i kept writing just a small para and stops... dunno when i will finish this...
When Apple introduced the iPod shuffle in January last year, Mr Sim from Creative decided, somehow, to mock Apple at their supposedly outdated technology. Claiming that Creative had it about two years before Apple did. Mr Sim also had some rather mocking comments about Apple. I won't quote anything here as i do not have the exact recollection of them.
But to me, at that point of time, was telling myself, Apple will still have the last laugh.
*Note added: 10th May! Will continue where I left off...
And four months down the road (from when Mr Sim made his comments), I was right about my opinion. iPod shuffle saw a soar in sales, while Creative's 'new' MP3 continued to loos market share (if I remember correctly)...
ANW, My point of this whole, in the very biginning was to write about the mentallity of our Asian people. Mr Sim have failed to realised, after many years in the industry, is the fact that those who lead, and continue to do so, wins! He himself is the best example. Being the inventor of the sound card, a creation that revolutionised computing in the last 2 decades, he surely has to realise that what you are best at is your most prized assets. At Apple, they are all about creating not just products, but an entire life style around their products.
We are so often afraid to lead the pack, just follow like a bunch of hungry dogs waiting to a piece of the lion's share. Dunno what I am saying? Just looking the industries around you, and what is the dirtiest word around? Did I hear 'under-cutting'? Yeap, then you are right on track. everyone is trying to under-cut everyone, and in the end who ends up the winner? The customers! Yeah, we all want things cheap, but when they get rediculous, it's ugly! I like to use the term, " no pride", and I think it's true. Why do we always have to sell our product by making the price 'cheaper'? Why can't these guys be daring and sell them at a higher price, while putting some of the cost of it into getting a better quality product?
Well, IF, I am Mr Sim. this is what i will do... Come out with a competing product that is much better and more expensive than the competition, and make a branding of it. Why be mediocore and just float around when you can excel and achieve better things. Why be afraid to make a more expensive product, thinking that 'if mine is cheaper, people will buy mine? I guess it's the mindset that has to change, and it ain't easy. But if it happens, and maybe we can expect greater things from Creative (Hei! Even the brand name is loosing attachment with the products!)? So what say you, Mr Sim? Time to recharge and restart!
PHEW! Finally finished it... while it isn't entirely to my likely the way I've written, but what the hell! I guess I will my points through...
posted by zeüss at 09:25
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